Ian leads WEO Media's sales, marketing, consulting, and business development teams. He brings over 20 years combined experience in technology, business development, sales, marketing, and operations.
Ian is widely considered a dental industry Key Opinion Leader for dental marketing and practice growth, and was twice named a Top CE Leader and Consultant by Dentistry Today (2020 & 2019). He lectures extensively throughout North America on all aspects of dental marketing and practice growth at dental conferences, study clubs, and CE events.
In 2019, Ian published his first book "Mastering Practice Growth: The Definitive Guide for Growing Your Dental Practice or Dental Group". In addition, he writes articles on a wide range of marketing and growth related topics for publications such as Dental Products Report, Dental Economics, The Progressive Dentist, and many others. He has also been interviewed for numerous podcasts including Dentaltown by Howard Farran.
Earlier in his career Ian spent a combined 10 years working for high-tech companies Siltronic and Xerox. While at Siltronic he was awarded the prestigious Presidential Award for Outstanding Achievement. Eventually Ian left Xerox to co-found (with Cory) a very successful regional business and marketing consulting firm. After dozens of successful consulting engagements Ian left consulting to co-found WEO Media.
Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. In addition, he received an MBA from the University of Washington.